Apparel merchandising & sourcing · Dhaka, Bangladesh
Merchandising Team Leader at LPP S.A.’s Dhaka Liaison Office, leading a four-person team across five European brands. The work runs from product development and costing through sourcing, capacity and production to shipment.
Merchandising · Product Development · Sourcing · Supplier Management · Supply Chain · Commercial
What I do
A style moves through all of these before it ships. Managing them as one file, rather than six handovers, is where the job is won or lost.
Order execution from inquiry to shipment, against the critical path.
Turning a design intent into something a factory can actually make at the price.
Supplier identification and assessment on capability, capacity and price.
Onboarding, development, grading and audit status across an active base.
Keeping materials, capacity and the shipping date pointing at the same week.
Prices that hold up when yarn moves, and margins defended on both sides.
Career snapshot
Three years factory-side, and every year since in European buying and liaison offices.
Dhaka Liaison Office. Five brands, a four-person team, denim and accessories.
Six product accounts run independently across 14 factories and six buying seasons a year.
Own brands first, then co-building the group’s trading arm, Multi Sourcing Asia Ltd.
Factory-side on the Marks & Spencer account, with the production floor downstairs.
How I work
A price is only real if the yarn behind it is real. A delivery date is only real if the line can run it. Most of what goes wrong in an order is visible weeks earlier, in a fabric booking, a capacity commitment or an approval that has not moved, and the value of the job is catching it there rather than at final inspection.
That means working with two sets of constraints at once. Buyers need specification, margin and the date. Factories need lead time, material readiness and a realistic load. Finding the answer that holds at both ends is the part that takes fourteen years to learn.
Thought leadership
One issue a week on what is actually changing in apparel sourcing: costing pressure, supplier capacity, EU compliance and the tools worth using. Read mostly by merchandisers, sourcing managers and brand-side buyers.
Why the EU's unsold inventory ban is shifting apparel sourcing toward tighter forecasting, smaller commitments, faster replenishment, and more flexible suppliers.
Why Bangladesh's transition to man-made fibres requires coordinated buyer commitments, supplier investment, and policy support to build a globally competitive synthetic apparel value chain.
How ZDHC's shift from wastewater to sludge governance is creating new compliance challenges and infrastructure priorities for Bangladesh's apparel industry.
Background
A textile engineering base, formal business education on top of it, and continuing work on where sourcing is heading.
Wet processing and dyeing · City University, Bangladesh
IBA, University of Dhaka · completed August 2026
OCS and recycled programmes, OEKO-TEX STeP, ACCORD and BSCI audit requirements
myAi AiPS completed 2026, AiAP in progress · applied to live merchandising
Recent milestones
Latest season, across 35 vendors and ~3 million pieces a year, while growing Dhaka office order volume 10% against target. See the role in full →
Evaluated and brought into LPP’s Bangladesh supply base across denim, woven bottoms, and accessories, with vendor-sharing strategies to balance capacity across brands.
Fourteen years of operating experience set against formal business method at the country’s top business school, finishing with a supervised industry attachment at LPP. See the full programme →
Completed AI for Professional Success on 17 July 2026; started the three-month AI Agents for Professional Excellence programme on 18 August 2026, toward the Certified AI Automation Strategist credential. See the coursework →
Both planned, written and built hands-on with AI tools, no agency and no framework. The archive is the public record of my IBA-SICIP batch: 46 lecturers, 108 dated classes, 3 modules, 30 credits. Visit the archive →
Read by merchandisers, sourcing managers, and brand-side buyers, alongside a LinkedIn audience of more than 10,000 followers and daily posts.
For professional conversation, industry exchange, supplier and buyer introductions, or a relevant opportunity. Read a few months of the newsletter and you will know how I think before we ever talk.