Less a job history, more a story of how a career in RMG actually gets built, floor first, strategy later.
Chapter 4 · Feb 2024 – Present
Leading at scale
Merchandising Team Leader, LPP S.A. Bangladesh Liaison Office, Dhaka
LPP S.A.Visit website ↗
Five European brands, Sinsay, Reserved, Cropp, House, Mohito. A four-person team, 35 active vendors, roughly 3 million pieces a year. My job is the whole chain: pre-cost analysis, FOB negotiation, allocation, capacity, production, shipment.
- 97% on-time delivery in the latest season.
- Grew Dhaka office supplier order volume 10% season-on-season, LPP’s Bangladesh growth target, met.
- 8 new vendors sourced and onboarded in 2025–26; vendor-sharing strategies balancing capacity across brands.
Team of 435 vendors3M pcs/yrDenim · Accessories
Chapter 3 · Dec 2018 – Feb 2024
Owning the account
Account Lead Merchandiser, Celio Sourcing Limited, Dhaka
CelioVisit website ↗
Five years independently running the French retailer’s tee, polo, sweatshirt, nightwear, pyjama, and accessory accounts, 1.5 million pieces a year, 70+ styles a season, 14 factories, six buying seasons annually. This is where account ownership became second nature.
- 94% on-time delivery, holding suppliers to the T&A from lab dip to final inspection.
- Helped lift sustainable production to 30% of the collection (organic OCS, recycled); drove vendor OEKO-TEX STeP certification toward the MADE IN GREEN label.
- Executed licensed-product programs across major IPs, Marvel, Warner Bros. (Batman, Superman, Harry Potter, Rick & Morty), Cartoon Network, Star Wars, Naruto, Dragon Ball, One Piece, Pokémon, and NBA, handling artwork approvals and licensor compliance.
- Yarn and fabric price tracking behind every negotiation.
1.5M pcs/yr70+ styles/season14 factoriesSustainabilityLicensed IPs: Marvel · WB · Star Wars · Pokémon · NBA
Chapter 2 · Dec 2014 – Nov 2018
Building a business
Key Lead Merchandiser (Senior Role), New Wave Group, Dhaka
A year on New Wave’s own brands (Craft, Cottover), then the leap: two merchandisers starting a trading operation from zero through the group’s intercompany, Multi Sourcing Asia Ltd. By the time I left, it ran USD 35 million in annual order value.
- 15 buyer accounts opened, Björn Borg, SEBAGO, Salming Sports, Volvo AB, Ralawise, Aditya Birla Fashion & Retail, and more.
- Negotiated both directions, buyers and suppliers, protecting margin while staying competitive.
- End-to-end: development presentations, T&A plans, approvals, QA files, LC coordination.
USD 35M/yr built15 accounts openedTrading + brands
Chapter 1 · Nov 2011 – Dec 2014
The floor
Merchandiser / Assistant Merchandiser, Crystal Martin Apparel (Crystal Group, UK), Mymensingh
Crystal GroupVisit website ↗
Factory-side merchandising for knit and woven programs. Costings, TNA plans, PP meetings, daily production reports, with the production floor right downstairs. Everything since stands on this.
- Initial costings and critical-path plans built with IE and planning departments.
- Cutting, print/embroidery, washing, finishing, monitored daily to protect delivery.
Factory-sideKnit & WovenERP & TNA
